Report: E-Reading Soars, Shift from Print to E-Books Continues - fieldsdified
Over one-one-fifth of Americans have read an e-book, ebook ownership is way up after the 2011 holiday shopping flavor, and one-third of populate who read e-books now say they spend more time reading in general, a topically broad-ranging study along e-interpretation habits by the Pew Internet & American Life Propose found.
21 percent of American adults age 18 and older say they've read an e-book in the ago 12 months, up from 17 percentage in a pre-vacation survey. That coincides with the study's determination that ownership of e-books readers like Amazon's Kindle and Barnes & Noble's Nook nearly doubled between December and January. Possession of tablets like the iPad and Conflagrate Fire, which can as wel be accustomed read e-books, nigh doubled also during the synoptic period.
The study found that the aggregate numerate of mass who'd take an ebook in the past 12 months is at once 29 percent — virtually the same for some male and young-bearing readers. It climbs to 34 percent for those aged 18 to 29 likewise A 30 to 49, dropping to 23 percent for those of age 50 to 64, but still a respectable 17 pct for e-book readers over 65.
Education and household income factor, too. While 19 percentage of those who say they read an e-book in the past 12 months had up to a high school didactics, the come leaps to 34 percent for "some college" and 35 percentage for college grads. For those making less than $50,000 a year, the part was between 20 and 25, but leaps to 35 percent for income ranges between $50,000 and $75,000, increasing a few more points to 38 per centum for anyone with an income of greater than $75,000. In some other words, there's a pretty significant income-category disruption between those making above or below the average U.S. household income.
As for how umpteen e-books we're talk about in a given menstruation, the study launch e-Word readers claim to have learn 24 e-books on average over the past 12 months, compared with an average of just 15 books by non-ebook consumers. What's more, the canvass establish that 42 percent of people who read e-books on tablets Beaver State dedicated e-book readers say they've say more books in general. And if you're looking for a difference in damage of the number of books read when comparing people WHO read on tablets versus those who expend dedicated e-book readers, the study base there essentially wasn't indefinite.
While print stiff the dominant mass medium for intense books, the study ground that four multiplication as many people are reading e-books connected a presumption day than cardinal age ago.
Among the discipline's unexpected findings: 42 percent of e-book readers say they read e-books along computers (non-tablet, non-e-reader), while 41 pct use a dedicated e-book lecturer like a Kindle or Nook, a surprising 29 percent use their phone, and 23 percent use a tablet computing machine.
Nobelium surprise, the study found that people valued e-books for speed of access to content as well as portability, only preferred black and white books when reading to children or sharing books with others. And a significant number of people who show e-books distillery can't find the content they want in e-book format — presumably a factor keeping back a broader shift from print to member.
The good news for e-book resellers: A majority of e-book readers — fully 61 percent — prefer to purchase instead than borrow e-books (the number drops to 54 per centum for print book readers, though still a majority).
Matted Peckham writes for TIME and PCWorld. You fundament find him happening Chitter, Facebook, or Google+.
Source: https://www.pcworld.com/article/469688/report_e_reading_soars_shift_from_print_to_e_books_continues.html
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